BOL has teamed up with Bradford-based The Label Makers, to revamp the packaging of their soup, salad and veg pot range. Previously using flexo printed labels, BOL has taken advantage of The Label Makers new Durst RSC to benefit from a digital print solution.
BOL is the UK’s answer to healthy fast food, producing a 100% plant-based offering for the booming food-to-go market. The vivid, bright colours of the fresh produce inside are complemented by an eye-popping, sharp, modern packaging design that exploits the transparency of the containers.
The Durst was the clear choice for this production, with BOL requiring the flexibility to tweak and alter the design during the process, without causing delay or significant additional costs. Traditional printing methods would have required a new set of plates for every design change, but BOL benefitted from the cutting-edge speed enjoyed with printing digitally.
Offering a range of advantages including a 98% match to pantone, the Durst achieves an extremely high definition of process imagery and a higher opacity with the white ink than the existing flexo label. The printed inks passed a rigorous testing procedure at a third-party packing company under extreme hot and cold temperatures, confirming that this really is premium, quality packaging.
Beth Fenton, BOL design manager, said: “The Label Makers are truly pioneering in the printing industry with techniques available nowhere else in the UK. As a start-up we wanted the flexibility to quickly change our branding and to be able to adapt to our growing volumes - The Label Makers were the perfect partner for us to achieve this. They’re innovative and forward thinking, and use their expertise in the field to come up with ways to achieve any new results that we’d like.
“We plan to continue working with them due to the great results they produce and wonderful customer service.”