The Label Makers convey stylish look for start-up rum brand

Impactful labels by The Label Makers have helped created a stylish look for rum brand, Lost Years - a debut collection of four unique rum blends from independent rum house, Cane & Able.

Sourced from leading Caribbean and Latin American distilleries, inspiration for the Lost Years brand has its roots in marine conservation, with an inspirational story centred on supporting one of the region’s most celebrated and endangered creatures, sea turtles. Backed by their unique partnership with not-for-profit SEE Turtles, every bottle of Lost Years purchased generates a donation to save up to ten baby sea turtles.

A year in the making, once the brand’s founder, entrepreneur Lee Smith, had decided on the four rum blends for the collection, he asked The Label Makers to provide high impact labels for the complete range.

All of the labels were produced on Avery Dennison Martele materials - three on Martele Black and one on Martele Blanc with digitally printed blue. They were then hot foiled with a range of silver, gold and copper hot foils, using a mix of fluted and flat hot foil dies to enhance texture. Special attention was given to the central turtle design, so that brand consistency was maintained across all labels and other printed marketing materials.

“The labels convey exactly the distinctive look and feel that we were looking for,” said Lee Smith. “Feedback on the brand has been phenomenal, much due to the quality of the labels and the design. We had a great working relationship with The Label Makers from day one. From the very first discussion, I knew we were in safe hands and we haven’t been disappointed. Our account manager Alastair and his team have been first class - keeping us up to date throughout the process and dealing with minor production challenges along the way.

“As Lost Years is our debut brand, clearly we have plans for other projects in the near future. Based on our experience so far we wouldn’t hesitate to work with The Label Makers again,” added Lee.

Alastair Fielding, key accounts manager at The Label Makers, said: “It has been great to work with Lee on the Lost Years collection. It’s always a bonus when the brand owner has a clear vision for the end result. Each of the rum blends is world-class and I’m confident that the labels perfectly complement their uniqueness.”