Start-up spirits business, the Adventurers Drinks Company, has recently launched its first two products, Peak Baggers Gin and Rowers Gin, with stand-out labels produced by award-winning label manufacturer, The Label Makers.
The vision of former North East engineering firm boss, turned ocean rower and entrepreneur, Phil Kite, was to launch a company in recognition of the long historical connection between adventuring and drinks organisations. Both gin releases were produced in Orkney, with each product bearing its own authentic background of adventure and exploration.
Inspired by a friend of the founder, whose determination to challenge herself in outdoor activities and champion gender equality through mixed-gender teamwork, Baggers Gin embraces its backstory with its unique flavour that comes from the botanicals found on the mountains and peaks of Great Britain.
Rowers Gin draws its inspiration from the founder’s love of rowing. It has been created on the classical foundations of juniper and coriander, together with angelica and citrus that reflects its rowing backstory, with its unique flavour coming from the botanicals found on our riverbanks, coasts and seas.
In producing the labels, The Label Makers printed each design on uncoated textured woven material. Both labels incorporate gold foil embellishments, together with a silkscreen varnish.
Commenting on the labels, Phil Kite said: “I decided to use The Label Makers having found their website and admiring their work. As a first-time buyer, they took time to explain everything to me, finally producing stunning labels for each release - the labels will certainly help make the products stand out in what is a crowded market. As my business grows, I will certainly be looking to use The Label Makers again on future projects.”
Ben Robinson, sales director at The Label Makers, added: “We thoroughly enjoyed putting these two labels together and we wish Phil every success for the future in both his adventure and business pursuits.”
Both Peak Baggers Gin and Rowers Gin are available only via the Adventurers Drinks Company’s website.