The Label Makers - your first choice for Rum Labels & Rum Liqueur labels
Alongside ongoing growing gin sales, the UK has also seen a sharp rise in the number of rum brands on the market. In 2006, there were around 50 rum brands available in the UK, but now that number is approaching 200, with dark flavoured, spiced and premium rums being most popular. The UK’s growing appetite for rum is set to reach £1 billion, an increase of 18% by volume over the last 5 years.
The creation of stylish, stand-out rum labels has seen a move towards bright and vibrant designs, with an emphasis on embellishment with gold hot foils to reflect Caribbean heritage and culture - our stunning, award-winning Diablesse Rum label for independent Manchester-based distillers, Farman & Son, is testament to that.
Alongside labels for dark and white rum, we are also seeing an increase in labels for rum liqueurs, which are becoming as popular as gin liqueurs. For rum distilleries just starting out, The Label Makers offer a completely scalable label production solution - from short runs on digital to larger runs by flexo.
Throughout the manufacturing process, our bespoke service is aimed at delivering the strongest on-pack message to ensure maximum shelf stand-out. To achieve this, we have invested heavily in the very latest print and embellishment techniques, enabling us to meet the exacting requirements of an expanding customer base, irrespective of the size, value and complexity of the work. Examples of print and embellishment techniques can include:
- Bespoke shaped label cut-outs
- Duty Stamp varnish
- Double-sided print
- Textured papers
- Matt & gloss varnishes
And by applying bold innovative solutions to provide product differentiation and premiumisation to help rum brands exceed their consumers’ expectations, we see ourselves as one of the UK’s leading rum label manufacturers.
With the number of rum distilleries increasing year-on-year, your rum labels need to stand out from the crowd - contact us now on 01274 681151 and we’ll show you how.