M&S Skin Range

These premium labels are digitally printed on to clear PP, creating an opaque finish to the white areas. Silver hot foil has been added in the finishing line, to establish a luxury effect.

The product range includes many different sizes of containers, with small pots, tubes and pump dispensers - our inkjet press was the perfect choice due to its high-speed printing and zero origination. The versatility of digital finishing also came into its own with this project. As many of the containers are transparent, it was imperative that the white ink was opaque enough for no product to show through. The inkjet white ink is as opaque as a silk screen, and it was approved as soon as it was tested. The result is a high-quality looking label, which reflects this respected skincare range.