Head Candy

Printed on a silver substrate to create a premium metallic eye-catching finish.

Fully utilising the high opacity of inkjet white ink, we were able to replicate the silkscreen white, which allowed the key product information to be fully legible on the black container. The highly opaque white ink was used to form a base for the other colours to be built on. The brief was to create a label for the hair care market that represented a high value yet functional item.

The use of silver created a metallic high lustre effect and meant the logo appeared in silver foil – a far glossier look than a matte colour choice. At the end of the label, inkjet technology achieved a sublime fade from colour to black, seamlessly blending the label into the container.