This historic whiskey needed a label to reflect its provenance and premium appeal. It was digitally printed with the addition of two spot flexo colours to enhance the visual effect.
The aesthetic was embellished with a rich copper foil and embossed. The circular label sits neatly and proudly within a recessed panel on the bespoke-made bottle.
Samuel Gelston, a renowned wine and spirit merchant in Belfast established Gelston’s Old Irish Whiskey in 1830. In 1869 the business was bought by Harry J. Neill. Neill had made his money in the Australian Gold Rush of 1851. He went on to expand the business significantly.
Five generations later, the brand has been resurrected by Johnny Neill, who enlisted our services, who said: “To capture the essence of this renowned premium product, every attention was given to revitalise the label.”