Essential Waitrose

For an anti-bacterial bathroom cleaning product that required a five-colour label featuring an eye-catching duck, UV flexo on to white PE was selected.

Being a high-quality product from the Waitrose essentials range, the labelling needed to project a quality offering. The design is characteristic of Waitrose - utilising a distinctive four-colour image on a clean, uncluttered background with the brand’s recognisable, crisp typography, worked well. A matt varnish gave the finishing touch for this premium brand.