Award-winning label manufacturer, The Label Makers, has recently worked with The Spirit of Manchester Distillery to re-label their existing small-batch premium gin, Manchester Gin - Signature, for a sustainability trial.
The trial, which has been run in conjunction with Avery Dennison, uses digital technology to incorporate a variable data QR code to the rear label of each bottle produced. Each QR code is unique and will show the bottle’s full carbon footprint; on scanning, the code will provide information on the distillery processes, ingredients used, information about the company and suggested serves for the product.
In creating the label, The Label Makers used variable data technology through their Xeikon CX 3 digital press, which enabled each label to have an individually printed QR code per label, the labels were then embellished via their ABG Digicon Series 3.
Commenting on the initiative, Fiona King, head of marketing at The Spirit of Manchester Distillery, said: “As always The Label Makers are up for any challenge, providing quick, amazing communication and being able to make anything work. They go above and beyond to deliver exactly what we need every time, are innovative and make our ideas a reality.
“We have proved that this groundbreaking technology works, and that going forward many businesses will be able to accurately measure the unique carbon footprint of their products, as well as giving consumers full environmental transparency when choosing a product to purchase.”
The Label Makers’ Ben Robinson added: “Over the years, we have established a great working relationship with The Spirit of Manchester Distillery and we are delighted to have been part of this particular project. Providing full environmental transparency of the production process is a great concept that we fully endorse.”
The Label Makers design and manufacture premium quality self-adhesive labels for many of the UK's leading brands. From design through to finished labels, the company provides a bespoke service aimed at delivering maximum shelf stand-out.