Leading label manufacturers, The Label Makers, have collaborated with cocktail mixologists, White Label Cocktails, to produce labels for the Marksologist range by M&S. The selection of six premium, ready-to-drink cocktails has been created to the highest mixologist standard and are designed to replicate the in-bar drinking experience of a 5-star cocktail bar. The range comprises of cocktail bar menu favourites such as a Golden Negroni, an Espresso Martini, the Verdita Margarita, the Clover Club, Passion Star Martini and Cacao & Aged Rum Old Fashioned.
The process of creating the labels, from concept to final print, took several months. The Label Makers were involved at the very beginning of the artwork concept stage, liaising very closely with brand identity & packaging design specialists, Sand Creative, to agree print methods, embellishments and materials that would work well with the designs.
Once conceptual artwork had been agreed, The Label Makers worked in tandem with SGK & M&S, to complete the reprographic stage of the project, thereby ensuring the designs would print to expectations. Following various artwork meetings to ensure a smooth packaging launch, the labels were then flexo printed, to include hot foil, emboss, deboss and tactile inline-embellishments. The end result saw each label having its own distinguished look and feel through a use of different uncoated and textured materials.
“We were delighted to be asked to work with M&S and partners on the new Marksologist range of products. Each design really utilises the extensive inline-embellishments that our MPS flexo presses have to offer. It was a joy to be involved in the whole process from artwork concept stage through to label application,” said The Label Makers’ Ben Robinson.
Founder and owner of White Label Cocktails, James Trevillion, added: “We initially connected with The Label Makers at Packaging Innovations at the NEC in 2020 - they really stood head and shoulders above the competition at that show. For this job, Ben and the team oozed professionalism and knowledge, and that filled me with confidence that the product would not only be first rate, they would be delivered on time and well supported.
“The labels look outstanding. With a premium liquid, it is imperative that the quality is communicated to the customer clearly, and the Marksologist labels do that with ease.”